Archive for the 'Marketing & PR' Category
Most firms get ‘F’ for kid food marketing (UPI)
WASHINGTON, March 10 (UPI) — Three-quarters of U.S. companies got an F for having weak or no policies in regard to food marketing aimed at children, a non-profit group says.
Read More..>>Expedia Media Solutions Grows Marketing Partnerships With Destinations Worldwide (redOrbit)
BELLEVUE, Wash., March 10 /PRNewswire-FirstCall/ — Expedia® Media Solutions, the ad sales division of Expedia, Inc., continues to gain momentum as a key marketing partner for destination organizations around the globe, creating highly effective campaigns that have proven to increase tourism and hotel bookings for their partners’ destinations.
Read More..>>Marketing Women Vic: The Road you take is your choice (Leader Community Newspapers)
Marketing Women Vic events offer a friendly and professional environment in which to meet like-minded female marketing practitioners. It’s a relaxed forum to discuss industry trends, the latest campaigns, and hopefully help you gain ideas that will assist your professional development.
Read More..>>Petronas’s Engen Interested in Acquiring BP’s Marketing Assets (Bloomberg)
March 9 (Bloomberg) — Petroliam Nasional Berhad’s African unit, Engen Ltd. , said it will consider buying some of the marketing assets rival BP Plc plans to sell on the continent.
Read More..>>Pressed by Charters, Harlem Public Schools Turn to Marketing (New York Times)
Public school principals are being forced to compete for students, hiring marketing firms and revamping school logos and Web sites.
Read More..>>Wackiest Viral Marketing Campaigns (ABC News)
Rumors are flying that the sneaker company is behind two videos circulating on You Tube of famous athletes exercising naked. Well, almost naked. One video features a buff Chad Ochocicno of the Cincinnati Bengals — recently named as a new contestant on ‘Dancing With the Stars’ — running naked through the woods and stopping occasionally to stretch his lanky limbs. Other viral marketing videos …
Read More..>>Online Marketing Suite enables dynamic ad targeting. (ThomasNet)
With Online Marketing Suite 2.0, marketers can use their customer data to optimize ad spend and conversion, and create relevant, personalized experiences for their customers. Omniture SearchCenter and Omniture SiteCatalyst enable users to buy media on Facebook and measure its influence across digital marketing channels. Using Omniture Test&Target, advertisers can further optimize ads in real …
Read More..>>KT, SK Telecom Rise on Plan to Limit Marketing Costs (Update2) (BusinessWeek)
KT Corp. and SK Telecom Co. rose in Seoul trading after South Korea’s communications regulator said companies must cap marketing costs for phone services.
Read More..>>KT, SK Telecom Rise on Plan to Limit Marketing Costs (Update1) (BusinessWeek)
KT Corp. and SK Telecom Co. rose in Seoul trading after South Korea’s communications regulator said companies must cap marketing costs for phone services.
Read More..>>Korean regulator wants marketing culled (telecomasia.net)
The Korea Communications Commission (KCC) has announced plans to limit telcos’ marketing spending to less than 20% of sales by 2011.
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